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Updated: 2012-05-31 17:29:22
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Several online ad companies have tweaked their practices in response to inquiries from the Better Business Bureau, the organization said on Wednesday.
Facebook's initial public offering cast a harsh light on its failure so far to monetize its immense mobile audience of 500 million worldwide. But it's hardly the only company struggling to figure out
how to make money off a rapidly growing mobile user base as more and more people adopt smartphones and tablets.
Rakuten LinkShare has announced the lineup for their upcoming Rakuten LinkShare Symposium New York 2012 event, which is taking place at the Waldorf Astoria on June 25-26. This year’s opening keynote session will highlight the findings from a new study that explores the direct and indirect value that affiliate marketing brings to advertisers in today’s [...]
Google provided free recommendations and reviews from Zagat on Wednesday, serving up content on Google+ in a feature the tech company calls Local. After paying millions for the site and the content in
September, the tech company will finally link social with maps and search features.
iPhone users are the data hogs of the smartphone world. On average, they account for 80% of the top 10% of heaviest data users, according to a new study by U.K.-based technology research firm Analysys
Mason. iPhone owners are three times more likely to be in the top 30% of heaviest data users.
New findings from Rhythm NewMedia suggest that people like watching video better on tablets than smartphones -- although given smartphones' popularity, they still account for the vast majority of time
spent watching mobile video. Entertainment news properties like E! Online and TMZ are proving especially sticky.
Tired of working for the weekend? Read this article from our branding expert, Olga Kazakova, to learn crucial ways to make the weekend work for you. I experienced a defining moment this past holiday weekend. After consecutive months of my Continue reading...
Netflix has agreed to change the way it retains information about customers in order to settle a class-action privacy lawsuit, according to court papers filed on Friday. The settlement, which is still
awaiting approval, also requires Netflix to pay around $6.75 million to various privacy organizations and up to $2.25 million to the lawyers who sued the company.
Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display and more.
The Publisher Edition became the first in a series of publications looking at aggregate global data collected from across the company's display advertising products.
Worldwide mobile payment transactions will surpass $171 billion in 2012, up 62% from $106 million last year, according to Gartner. The number of mobile payment users will reach 212 million, up from
160 in 2011. Global mobile transaction volume is projected to grow 42% annually between 2011 and 2016, leading to a market worth $617 billion and 448 million users in four years.
Less than 10% of companies say they have a "highly evolved" digital marketing strategy, according to a new survey by the CMO Council. The study, involving more than 200 global marketing executives,
found that more than a third (36%) admit their digital model amounts to a collection of tactical point solutions that are not well integrated.
The word "TV" still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called "second screen" experiences leading up to and running through its annual "MTV Movie
Awards" on June 3 that may cause some users, er viewers, to question which screen is their dominant one. Not surprisingly, social media will be at the core of the new digital screen experiences,
including a new movie awards category, dubbed "Real Hero," that will be chosen dynamically in real-time by fans tweeting in to special Twitter hashtags.
This week on the Affiliate Thing podcast, Shawn Collins and special guest co-host Wade Tonkin recap talk about ShareASale ThinkTank 2012, optimizing YouTube videos, and self described “social media/PR professional” Ane Howard maligning affiliate marketers. They also talked about affiliates promoting sports merchandise, the rise of Shareist, Cory Booker in the news, and big money [...]
Popeyes Louisiana Kitchen is celebrating the return of its Rip'n Chick'n by releasing a bookmark plug-in for Internet browsers that will replace the "-ing" on any site with an 'n. Developed by
Popeyes' digital agency Campbell Mithun, it allows users to alter their Web browsing in an entertaining way.<img src="http://feeds.feedburner.com/~r/online-media-daily/~4/EYMZcLG1KZ0" height="1" width="1"/
This was a conference session titled Turn Website & Social Media Traffic Into Gold from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Jay Berkowitz, Internet Nursery School Professor and CEO, Ten Golden Rules Session description: This presentation will share 10 cutting edge strategies to generate massive website [...]
I was reading an article by Ane (aka Anne) Howard on the Facebook IPO, and it included a surprising broadside when discussing “But who is really advertising on Facebook?”. Maybe a clue is Facebook’s large presence at the Affiliate Summit and other events for “affiliate marketers,” often referred to as “spammers” in the online marketing [...]
This was a conference session titled Link Building Victories and Failures from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Wil Reynolds, Associate, SEER Session description: Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links. Experience [...]
RealNetworks has agreed to pay $2.4 million to settle allegations that it deceived Web users by offering "free" trials of Rhapsody and other products, but enrolled them in paid subscription plans. It
also promised to make it easier for Web users to cancel subscriptions.
In some much-needed good news, display ads on Yahoo's home page appeared strong through the first half of the year. Per Macquarie Securities, sales of oversized and custom ad units on Yahoo's main
page were up substantially year-over-year. AOL's home page display trends appeared largely stable, but with fewer brand-focused ads.
We all know that online selling is big, but at what magnitude? Check out our quick and easy ecommerce infographic for some exciting statistics that are fueling our industry. As you can see, the ecommerce industry is on the rise, Continue reading...
The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock to Unlock campaign on Twitter in real-time pushed the
numbers higher compared with prior shows.
Verizon's proposed plan to co-market services with four cable companies presents "serious competition concerns," the head of the Senate antitrust subcommittee said on Thursday.
This was a conference session titled Affiliate Tactics, Opportunities, and Traffic Comparisons from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Kim Kaplan, Vice President, Plentyoffish Session description: Affiliate tactics, opportunities, and traffic comparisons will be discussed in this session. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers [...]